‘The Best of German Mittelstand’ – seal of approval for Plasmatreat

Plasmatreat is one of 100 companies to be awarded the corporate seal 'The Best of German Mittelstand' at the Business Forum of the 2015 Ambassadors' Conference hosted by the German Foreign Office in Berlin.

Presenting the “Best of German Mittelstand” in Berlin, from left to right: Prof. Andreas Kiefer, Federal Minister for Foreign Affairs Dr. Frank-Walter Steinmeier, Dr. Florian Langenscheidt, Prof. Dr. Bernd Venohr (Photo: Deutsche Standards/ pjk-atelier)

The seals were awarded during an exclusive presentation of the new English-language book by Dr. Florian Langenscheidt and Prof. Dr. Bernd Venohr 'The Best of German Mittelstand - THE WORLD MARKET LEADERS'. The book showcases a representative selection of German companies who have achieved world market leader status in their sector.

The German Foreign Office in Berlin (Photo: Deutsche Standards/ pjk-atelier)

"Germany's stability during the financial turmoil of recent years has added a new term to the dictionary of worldwide perception," said publisher Florian Langenscheidt. "The term 'German Mittelstand' refers to German industry which has proved a rock-solid and reliable partner in the face of wide-ranging global challenges."

At the closing ceremony of the Ambassadors' Conference, Federal Minister for Foreign Affairs Dr. Frank-Walter Steinmeier introduced the book before an audience of over 1000 guests from industry, finance and politics. From now on it would be part of his luggage on future economic missions. Steinmeier went on to stress: "The success of German world market leaders is founded on more than a distinct feel for market opportunities and an outstanding innovative drive. Rationality, responsibility and long-term focus – these are the values that determine the actions of these companies and account for their superb reputation in the world."

But the minister is not the only one to receive the book. The distribution to the heads of German diplomatic missions abroad, including all embassies and consulates, will ensure it gains wide international attention.


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